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These are few steps to guide started as a beginner in digital marketing
So, you’ve heard the buzz around digital marketing and decided it’s time to dive in but where do you even start as a beginner in digital marketing?
No worries. Whether you’re starting a side hustle, launching a business, or just curious about what digital marketing even means, this guide’s for you. We’re keeping things simple, straight, and totally beginner-friendly. Let’s go!
What Is Digital Marketing, Anyway?
Digital marketing is just a fancy way of saying: using the internet to promote stuff.
It’s all the ways businesses show up online—like websites, social media, Google ads, emails, and even those weirdly accurate product suggestions you get while scrolling.
Just getting into digital marketing? This beginner-friendly guide breaks it down step by step—simple, clear, and perfect for your first campaign.
The Core Areas of Digital Marketing (AKA Your Starter Pack)
Here’s your cheat sheet of the main digital marketing areas:
Think Instagram, Facebook, TikTok, LinkedIn. You create content, grow followers, and promote products or services. Great for building a brand and having conversations with your audience.
Pro Tip: Pick one or two platforms to start. Master those before trying to be everywhere.
This is how you get your website to show up when someone Googles “best coffee shop near me” or “how to train a cat.”
Keywords + helpful content + good website = SEO gold.
Still super powerful. Build an email list, send updates, promos, or helpful content. The trick? Don’t be spammy—offer value.
Blogs, videos, infographics, podcasts—you name it. This builds trust, helps with SEO, and positions you as an expert.
Start with what you’re good at. Love writing? Blog. Good on camera? Try YouTube.
These are the ads you see on Google or social platforms. You pay when someone clicks.
Great for fast results. Not so great if you’re on a tight budget and haven’t done research.
Canva – For graphics and social media posts.
Google Analytics – Track your website traffic.
Mailchimp / ConvertKit – For email campaigns.
Ubersuggest / SEMrush – For SEO help.
Meta Ads Manager – To run Facebook & IG ads.
Define Your Goal – More traffic? More sales? Brand awareness?
Know Your Audience – Who are you talking to?
Pick One Channel First – Don’t do everything at once.
Create Helpful, Valuable Content – Focus on serving, not selling.
Be Consistent – It’s a long game, not a one-hit wonder.
Digital marketing isn’t magic—it’s strategy + consistency + creativity. Start small, learn as you go, and don’t be afraid to mess up. Every expert started as a beginner. Ready to level up your brand online?
START NOW, and future you will be glad you did.
