I graduated with a B.Tech degree in 2014, and after finding my direction, started in digital marketing in 2017 as a trainee — growing through executive and full-time roles managing campaigns across real estate, healthcare, retail, and hospitality, doing everything hands-on across SEO, WordPress, Google Ads, social media, and email automation on budgets from AED 500 to AED 500,000, for clients who needed results, not theory.

In 2025 I formalised my freelance practice by obtaining my Dubai Freelancer Licence and Advertiser Permit — the legal authorisation to run paid advertising in the UAE that many informal freelancers do not hold — and across nine years have worked with Approximate 500+ clients across the GCC, Netherlands, Spain, and India, managing approximately AED 200,000 in Meta ad spend and AED 100,000 in Google Ads for real estate, healthcare, e-commerce, and professional services businesses in Dubai and beyond.